Practical Insights: The only way is ethics (Part two)

Practical Insights: The only way is ethics (Part two)

  • Broadcast: Tuesday 16 January 2018
  • Paul Hitchens

Watch part two of this interactive, two-part Practical Insights webinar with Paul Hitchens, CIM course director, where he'll be discussing how businesses can grow their brand responsibly and protect its reputation.


What you’ll learn:

  • How to grow brand value from Corporate Social Responsibility
  • Understand how ethical integrity can increase confidence and trust in your brand
  • How to build customer and shareholder engagement with moral advantage

Don't miss part one of the brand series 'The brand is dead! Long live the brand!'.

We look forward to seeing you at future webinars.

About the Speaker

Paul Hitchens Course Director, CIM

Paul Hitchens, Author, Brand Strategist and TEDx Speaker. Paul is a CIM Course Director and presents the Brand Masterclass, Brand Identity and Brand Touchpoints Open Courses. He is the author of two bestselling business books; ‘Brand Management – In a Week’ and ‘Create the Perfect Brand’. Paul is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. He is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.

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