Practical Insights: Understanding consumer behaviour - why it isn’t always logical
- Broadcast: Tuesday 13 December 2016
- Anthony Tasgal
- 12 December 2016
- 1 likes
All businesses depend on selling or marketing.
The more we understand about how and why people buy things, the more chance we have of commercial success. Join this practical insights webinar to hear CIM course director, Anthony Tasgal explore the basis of consumer behaviour and how your business can implement it to great effect.
What you’ll learn:
- Cutting-edge thinking on the emotional and social triggers that underlie behavioural change
- Why we like to think we act rationally, decisively and individually
- Introducing key Behavioural Economics concepts – and the implications