Practical Insights: Understanding consumer behaviour - why it isn’t always logical
Webinar

Practical Insights: Understanding consumer behaviour - why it isn’t always logical

  • Broadcast: Tuesday 13 December 2016
  • Anthony Tasgal

All businesses depend on selling or marketing.

The more we understand about how and why people buy things, the more chance we have of commercial success. Join this practical insights webinar to hear CIM course director, Anthony Tasgal explore the basis of consumer behaviour and how your business can implement it to great effect.


What you’ll learn:

  • Cutting-edge thinking on the emotional and social triggers that underlie behavioural change
  • Why we like to think we act rationally, decisively and individually
  • Introducing key Behavioural Economics concepts – and the implications

 

About the Speaker

Anthony Tasgal
Anthony Tasgal Course Director, CIM

Tas has created or endured around 6,000 presentations in his career. 

As a result, he has been writing and carrying out courses on the subject of storytelling in business for 15 years from the UK to the US and in France. Over that time, he has trained some 1,000 people in the art and science of storytelling.

He is the author of The Storytelling Book [LID publications]. It was CIM’s book of the month in December and 2015, runner up in Marketing Book of the Year 2016, and is already in a third print.

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