Practical Insights: The power of persuasion in marketing

Practical Insights: The power of persuasion in marketing

  • Broadcast: Tuesday 18 December 2018
  • Tim Fidgeon

Learn how to boost your marketing's effectiveness by exploiting the insights of persuasion psychology. We'll discuss the principles and showcase real-life examples.

What we'll cover:

  • 6 principles of persuasion
  • How the paradox of choice effects marketing
  • The truth about the Dunning-Kruger effect

Our Practical Insights webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

If you're interested in watching our upcoming Practical Insights webinars, you can find out more about how to become a member for as little as £13 per month here.

About the Speaker

Tim Fidgeon
Tim Fidgeon Course Director, CIM

Tim Fidgeon is one of the UK’s leading digital trainers and consultants. He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences, and content since the late 90s. After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant.

He has recently worked with: Coca-Cola, Sony, Vodafone, and General Motors.

His articles on digital marketing and user experience have been published by .net magazine, New Media Knowledge, Usability News & Web Standards Group.

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