Practical Insights: The brand is dead! Long live the brand! (Part one)

Practical Insights: The brand is dead! Long live the brand! (Part one)

  • Broadcast: Tuesday 12 December 2017
  • Paul Hitchens

Watch this Practical Insights webinar with Paul Hitchens, CIM Course Director, where we'll explore where future value and meaning in brands will come from.

What you will learn:

  • What will brands mean to the consumers of tomorrow?
  • What will consumers ask of organisations?
  • How can today's marketers influence how their organisations being to meet these rising needs?

Don''t miss part two of the brand series 'The only way is ethics'.

We look forward to seeing you at future webinars.

About the Speaker

Paul Hitchens Course Director, CIM

Paul Hitchens, Author, Brand Strategist and TEDx Speaker. Paul is a CIM Course Director and presents the Brand Masterclass, Brand Identity and Brand Touchpoints Open Courses. He is the author of two bestselling business books; ‘Brand Management – In a Week’ and ‘Create the Perfect Brand’. Paul is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. He is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.

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