Practical Insights: Strategic Marketing – Forecasting the competitive landscape

Practical Insights: Strategic Marketing – Forecasting the competitive landscape

  • Broadcast: Wednesday 06 September 2017
  • Richard Mayer

This Practical Insights webinar with Richard Mayer, CIM Course Director, and Jonathan Davenport, Head of Market Analysis at Milner Strategic Marketing LTD. They will explain how to build and use a market forecast model to give your organisation competitive advantage.

What you'll learn:

  • How to achieve a detailed understanding of your customer segments
  • The advantages of a successful market forecast model
  • How to increase strategic alignment in your organisation


About the Speakers

Richard Mayer Course Director, CIM

Richard is actively involved in marketing training work for a range of clients. His main interest lies in improving professional marketing standards, with a particular focus on business to business marketing, strategic marketing planning and public sector marketing. He has worked on marketing training projects for several prominent blue-chip companies, including O2, HSBC, Pfizer, Microsoft and BP, and has had extensive experience of training and education with academic bodies such as the Chartered Institute of Marketing (CIM) and University of Derby.

Jonathan Davenport Head of Market Analysis, Milner Strategic Marketing LTD

Jonathan leads the Market Analysis team at Milner Strategic Marketing. Jonathan’s expertise lies in building bespoke market forecast models which are used to understand market dynamics, including customer buying behaviour and competitor strategies. He also specialises in strategy development, using his extensive knowledge of tools and theory to develop robust market-driven strategies. He has a strong business to business sales and marketing background, developed over 15 years working across the energy, telecoms and bio-tech industries.  Jonathan is a Chartered Marketer and Member of the Chartered Institute of Marketing. He holds the Professional Postgraduate Diploma from Cambridge Marketing College and won the prestigious Elijah Hepworth Memorial Prize when he graduated with a BSc in Technology and Management.

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