Practical Insights: Regulation and AdTech: Is the future cookie-less?

Practical Insights: Regulation and AdTech: Is the future cookie-less?

  • Broadcast: Wednesday 13 November 2019
  • Duncan Smith

Trouble is brewing. For marketers, the continued use of cookies and Real Time Bidding (RTB) to target marketing messages to internet users is at stake.

The ICO’s Technology Strategy 2018-2021 clearly prioritises the need to ensure the use of web and cross-device tracking by marketers complies with both the General Data Protection Regulation (GDPR) and existing and emerging electronic communications legislation.

Join us for this member-only webinar where you will learn:

  • Must-know regulation for marketers using programmatic advertising and/or RTB
  • What compliance looks like
  • How you can be proactive in the latest regulatory developments
  • How to begin building a ‘defensible position’ for your brand

Our Practical Insights webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

If you're interested in watching our Practical Insights webinars, you can find out more about how to become a member for as little as £13 per month here.

About the Speaker

Duncan Smith Course Director, CIM

Duncan is the principal trainer, speaker and director of specialist consultancy iCompli® Ltd. who train and advise clients on marketing law and privacy issues. Combining a unique skillset and knowledge of process modelling, information law and privacy laws enables iCompli to identify, understand and solve many of today’s privacy challenges.

Duncan develops and delivers training courses for many of the UK’s leading professional bodies and delivers GDPR, information law and privacy courses for the Chartered Institute of Marketing (CIM).

A member of the International Association of Privacy Professionals (IAPP), and the National Association of Data Protection Officers (NADPO), Duncan’s GDPR audit programs keep him very close to the real-world issues and the practical solutions required to achieve compliance.

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