Practical Insights: Multi-channel digital marketing

Practical Insights: Multi-channel digital marketing

  • Broadcast: Monday 20 May 2019
  • Nick Baggott

How do you create an effective multi-channel marketing campaign? Is it all about brand consistency and using the same creative elements? They are important, but effective multi-channel marketing is more than that. You should focus on using customer insight to generate media neutral ideas that work across a variety of media.

This webinar will discuss how to generate those media neutral ideas, how to combine media channels effectively and how to measure the elements of your campaign. The session will focus on digital comms, but will also highlight why integration is about delivering a consistent customer experience in on and off line channels.

What you'll learn:

  • How to develop media neutral multi-channel campaign ideas
  • How to measure multi-channel campaigns 
Our Practical Insights webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

If you're interested in watching our Practical Insights webinars, you can find out more about how to become a member for as little as £13 per month here.

About the Speaker

Nick Baggott
Nick Baggott Course Director, CIM

Nick Baggott FCIM FIDM has been a CIM Course Director in CRM and digital marketing for six years. He is MD of Navigate Consulting Ltd and works globally with clients like Google, HP, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to flotation.

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