Practical Insights: Mastering the craft of copywriting

Practical Insights: Mastering the craft of copywriting

  • Broadcast: Tuesday 08 August 2017
  • Alan Barker

Watch this Practical Insights webinar with Alan Barker, CIM Course Director, to unlock some of the secrets professional copywriters would prefer you not to know. 

What you’ll learn:

  • How to bring your brand voice to life
  • Ways to hold your reader's attention
  • A structure to make your material dynamic
  • Tips on how to make your copy stand out


About the Speaker

Alan Barker
Alan Barker CIM Course Director,

Alan Barker is Course Director of CIM’s Copywriting Masterclass. As Managing Director of Kairos Training Limited, Alan has over 25 years’ experience training and coaching effective writing. Alan has authored over 20 books, including the best-selling ‘Improve Your Communication Skills’, and works with a wide range of organisations in just about every sector. He applies a deep understanding of how language works to help people write more effectively, engagingly and persuasively.

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