Practical Insights: Marketing planning in three easy steps
Webinar

Practical Insights: Marketing planning in three easy steps

  • Broadcast: Monday 09 September 2019
  • Debbie Clewes MPhil, MCIM, PGDip

Marketing planning allows you to bring together all the elements of marketing, to provide clear direction and focus.  This webinar is designed to help you write better marketing plans in three easy steps, with three one-page templates and three follow-up article recommendations. Participants will be able to immediately apply the top tips and takeaways, improving their own productivity, driving a more customer focused culture and adding value to their organisation.

 By the end of this webinar you will be able to:

  • Focus on Key Strategic Challenges using a one-page TOWS Matrix
  • Provide clear direction by constructing a one-page Strategy Statement
  • Develop a one-page Action plan

We’ll also be presenting some key frameworks to start you thinking about the necessary foundations or requirements in going international or expanding further within foreign markets.

Our Practical Insights webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

If you're interested in watching our Practical Insights webinars, you can find out more about how to become a member for as little as £13 per month here.


About the Speaker

Debbie Clewes MPhil, MCIM, PGDip
Debbie Clewes MPhil, MCIM, PGDip Course Director, CIM

Debbie has over 20 years of experience running CIM workshops on Strategic Marketing Planning. She also runs longer MBA modules and tailored in-company programmes working with many organisations including Rolls Royce, BHF, American Express and John Lewis. Debbie has written articles and revision texts on strategic marketing and is often asked to consult and speak on the topic. Through investigating ideas with you in a friendly and engaging way, she hopes to inspire change and improve your performance

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