Practical Insights: Innovations in research

Practical Insights: Innovations in research

  • Broadcast: Thursday 25 June 2015
  • Jean Sutton

The landscape for market research is changing. A large part of data collection is moving online, there’s a need to make sense of big data, and organisations are increasingly expected to monitor social media and make use of the associated information.

This Practical Insights webinar sees Jean Sutton, Director of B2B market research consultancy Actionline Research and Training Ltd, focus on just some of the innovations in customer and market research, including:

  • The use of panel and community management systems to collect data and understand consumer behaviour
  • Ways of mapping the customer journey to manage experience
  • How cross-device use and geotagging can target buyers at the point of purchase
  • Use of neuroscience, sensory signatures and sentiment analysis to track reactions
  • How well suited online is to qualitative research
  • Whether quantitative data can deliver true insight

Having managed over 100 projects for a range of public and private sector clients over the past 20 years, Jean offers practical advice on customer insight, client satisfaction, business development and marketing strategy.

About the Speaker

Jean Sutton
Jean Sutton Course Director, CIM
Jean Sutton CIM Course Director

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