Practical Insights: Influence audiences through influential copy
- Broadcast: Wednesday 24 July 2019
- Alan Barker
- 24 July 2019
- 2,307 views
If you write copy, you’ll know that interruption marketing is giving way to influence marketing. Consumers are increasingly blocking out the babble of pop-ups and looking for personal recommendations from people they trust. Word-of-mouth is now the way to go.
Reading great copy feels like taking part in a conversation. In this webinar, we explore some of the secrets of writing influential copy. You’ll learn how to:
- Exploit the three key elements of influence
- Create a voice that’s sure and steady
- Generate a compelling proposition
- Bring your copy to life
Alan Barker has also presented Mastering the Craft of Copywriting.
Our Practical Insights webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.
If you're interested in watching our Practical Insights webinars, you can find out more about how to become a member for as little as £13 per month here.
About the Speaker
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- 2,307 views