Practical Insights: How to manage your brand's reputation

Practical Insights: How to manage your brand's reputation

  • Broadcast: Thursday 05 May 2016
  • Paul Hitchens

The benefits and value of a healthy brand reputation are clear. A strong brand reputation will help you to engage better staff, win valuable contracts, attract quality suppliers and earn customer loyalty.

Listen to this webinar to learn:

  • Which indicators reveal how vulnerable a brand’s reputation is
  • Measures a brand can take to minimise the risks of damaging their reputation
  • How to measure external perception
  • What a brand can do when something goes wrong

About the Speaker

Paul Hitchens
Paul Hitchens Course Director, CIM

Paul Hitchins MCIM Chartered Marketer is a published Author, CIM Course Director, TEDx Speaker, and Media Contributor with over 30 years creative industry experience. Paul is a highly experienced brand strategist and trainer with a successful track record of developing and managing brands with management teams of household brand names across the EMEA region. He is the Author of three guide books to brand strategy: ‘Create The Perfect Brand’, ‘Successful Brand Management’ and ‘Brand Management – in a week’ published by Hodder and Stoughton. Paul has been interviewed on radio and television discussing brand reputation for BBC Radio and BBC News.                                   

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