Practical Insights: How to create customer value

Practical Insights: How to create customer value

  • Broadcast: Tuesday 19 February 2019
  • Justin Jackson

Marketing is the creation of value for customers. This webinar argues for a unique bundle of value and explains how this relates to the familiar ideas of Brand Relevance, Blue Ocean Strategy, and the Challenger Sale. To deliver this requires a far richer understanding of innovation – and one that may require the use of agile and lean methods.

In this webinar you'll learn:

  • How to create a unique bundle of value for customers?
  • What is the true meaning of innovation?
  • Where do agile and lean methods fit?

Our Practical Insights webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

If you're interested in watching our Practical Insights webinars, you can find out more about how to become a member for as little as £13 per month here.

About the Speaker

Justin Jackson
Justin Jackson Founder, Digital Remit

Justin is the owner of Digital Remit, where he trains thousands of professionals in branding, marketing, and sales each year. He is a Chartered Marketer, Fellow of CIM, and also undertakes academic teaching and research.

You can play this Webinar now if you're a CIM member

Are you a CIM member?

Become a member to enjoy full access to a wide variety of digital content and features on our site. Join CIM from just £13.00 per month for an annual membership.

Become a member
Back to all