Practical Insights: How to achieve a SMART strategy
- Broadcast: Tuesday 29 March 2016
- Angela Hatton
- 16 February 2016
- 1,435 views
Today’s markets are highly competitive. Margins are under pressure and customers are promiscuous – behaving indifferently as to who supplies them in what can easily become commoditised markets.
Not only do today’s customers have a choice, but the growth of social media and mobile technologies also means they are better informed than ever. And new technologies mean markets are constantly changing with new offers and solutions, as well as different methods of delivery and communication.
Developing strategies for such rapidly evolving marketspaces has never been more important or more challenging for marketers. If your organisation fails to keep up with the changes in options and expectations, it will fail.
Watch our latest Practical Insights webinar with Angela Hatton, one of our expert course directors, to discover how your organisation can reap the rewards and improve its competitive advantage with a smarter strategy – receiving greater market share and customer loyalty, and less price sensitivity.
What you’ll learn:
- The definition of strategy
- Why strategy is often not SMART
- What a smarter marketing approach looks like
- How to build and implement a SMART marketing and comms plan successfully
About the Speaker
You can play this Webinar now if you're a CIM member
- 1,435 views