Practical Insights: How to achieve a SMART strategy

Practical Insights: How to achieve a SMART strategy

  • Broadcast: Tuesday 29 March 2016
  • Angela Hatton

Today’s markets are highly competitive. Margins are under pressure and customers are promiscuous – behaving indifferently as to who supplies them in what can easily become commoditised markets.

Not only do today’s customers have a choice, but the growth of social media and mobile technologies also means they are better informed than ever. And new technologies mean markets are constantly changing with new offers and solutions, as well as different methods of delivery and communication.

Developing strategies for such rapidly evolving marketspaces has never been more important or more challenging for marketers. If your organisation fails to keep up with the changes in options and expectations, it will fail.

Watch our latest Practical Insights webinar with Angela Hatton, one of our expert course directors, to discover how your organisation can reap the rewards and improve its competitive advantage with a smarter strategy – receiving greater market share and customer loyalty, and less price sensitivity.

What you’ll learn:

  • The definition of strategy
  • Why strategy is often not SMART
  • What a smarter marketing approach looks like
  • How to build and implement a SMART marketing and comms plan successfully

About the Speaker

Angela Hatton
Angela Hatton Course Director, CIM

Angela is an expert strategist, with a strong track record as a mentor and author. Her credentials include over 18 years’ experience in consultancy and training, including supporting CIM’s work as an academic advisor and senior examiner, plus a member of the learning and development expert delivery team. Specialising in helping organisations of all sizes and sectors to develop and deliver their competitive advantage in their chosen markets, Angela has worked across the world to help major clients such as IBM, BBC and the NHS make customer-led planning a reality. She helps to enable the culture change, as well as strategic management and marketing planning, necessary to maximise ROI in markets.

Angela Hatton Course Director CIM

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