Practical Insights: Google Analytics demystified

Practical Insights: Google Analytics demystified

  • Broadcast: Monday 20 April 2015
  • Graham Hansell

Do you know which type of content is working on your site, what you need more of and what needs to be removed? Do you know which of your products are selling and what’s driving leads to your website? Does it look like a marketing channel isn't working for your website?

This Practical Insights webinar sees Graham Hansell, Digital Marketing Strategist and CIM Course Director, explain what content marketers should keep or kill, how to discover what products are selling and why, and when to drop a channel.

With over 18 years’ experience in digital marketing, initially working for the UK's first web directory, and then as founder and owner of the UK's first website optimisation company, Graham offers you practical advice on how to use Analytics to improve your website, your conversion rate and, ultimately, its ROI.

About the Speaker

Graham Hansell
Graham Hansell Course Director, CIM

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