Practical Insights: Globalisation - don’t let your brand get lost in translation
Webinar

Practical Insights: Globalisation - don’t let your brand get lost in translation

  • Broadcast: Wednesday 22 February 2017
  • Paul Hitchens

Brexit and recent events have encouraged many marketers to think further afield and consider new business opportunities abroad, but is your brand ready to travel and what factors should you be thinking about? Join this Practical Insights webinar to gain insights into the foundation of an international brand strategy. 

What you’ll learn:

  • Acquisition and alliance
  • Migration and tourism
  • Cultural confirmation
  • Quality and price
  • State support and Regional commodity

 

 

About the Speaker

Paul Hitchens
Paul Hitchens Course Director, CIM

Paul Hitchens, Author and CIM Course Director presents the Brand Masterclass and Global Branding Open Courses. He is the author of two Teach Yourself books; ‘Brand Management – In a Week’ and ‘Create the Perfect Brand’. Paul is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. He is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.

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