Practical Insights: Fundamentals of marketing
Webinar

Practical Insights: Fundamentals of marketing

  • Broadcast: Wednesday 13 March 2019
  • Richard Mayer

Today, for most companies, customers are driving the buying process more and more. Understanding customer behaviour, managing customer journeys, delivering customer value and demonstrating ROI through coordinated marketing management are all key features of marketing today.

In this webinar, we provide an understanding of the principles that underpin and guide modern marketing. We'll cover the core concepts, skills, knowledge, processes and capabilities that are required to successfully support, manage and deliver organisation success.

What you'll learn:

  • Core principles of marketing that have never changed
  • Demonstrating the ROI of marketing
  • Emergence of modern marketing principles that are underpinned by developments in
    - Data management capability
    - Digital transformation
    - Marketing technology evolution

 

About the Speaker

Richard Mayer
Richard Mayer Course Director, CIM

Richard is actively involved in marketing training and education working for a range of clients. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations.
Richard has worked on marketing training projects for several prominent blue-chip and mid-size companies, including O2, Airbus, HSBC, Aczo Nobel, Abbvie, Pfizer, Microsoft, Gemalto and BP. He has extensive experience of training and education both in the UK and abroad and is a faculty course director for the Chartered Institute of Marketing.

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