Practical Insights: Fundamentals of marketing
- Broadcast: Wednesday 13 March 2019
- Richard Mayer
- 13 March 2019
- 3,090 views
Today, for most companies, customers are driving the buying process more and more. Understanding customer behaviour, managing customer journeys, delivering customer value and demonstrating ROI through coordinated marketing management are all key features of marketing today.
In this webinar, we provide an understanding of the principles that underpin and guide modern marketing. We'll cover the core concepts, skills, knowledge, processes and capabilities that are required to successfully support, manage and deliver organisation success.
What you'll learn:
- Core principles of marketing that have never changed
- Demonstrating the ROI of marketing
- Emergence of modern marketing principles that are underpinned by developments in
- Data management capability
- Digital transformation
- Marketing technology evolution
Our Practical Insights webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.
If you're interested in watching our Practical Insights webinars, you can find out more about how to become a member for as little as £13 per month here.
About the Speaker
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- 3,090 views