Practical Insights: Building social media into your content plan
- Broadcast: Tuesday 25 August 2015
- Nick Baggott
- 11 August 2015
- 395 views
Exclusively for you as a member, this Practical Insights webinar sees Nick Baggott outline the importance of content marketing, and how to use social media and earned media to amplify your content.
What you’ll learn:
- The importance of content marketing and key trends
- How business buying decisions are made and the role of content in B2B marketing
- Getting the balance right between owned, paid & earned media
- The importance of customer engagement
- The four stages of customer engagement and how to use them to select media and measure engagement
- Key content publishing channels and best practice tips on how to use them effectively
- Amplifying your content on social media
About the Speaker
Nick Baggott FCIM FIDM is a CIM course director who delivers in-company and open courses, covering digital marketing, social media, content marketing, CRM and multi-channel marketing. Nick trains and advises clients all over the world, having worked in over 40 countries. Formerly, Nick was group client services director at Chemistry Communications Group PLC, prior to the sale of Chemistry to the Publicis Network.
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