Practical Insights: Building social media into your content plan
- Broadcast: Tuesday 25 August 2015
- Nick Baggott
- 11 August 2015
- 336 views
Exclusively for you as a member, this Practical Insights webinar sees Nick Baggott outline the importance of content marketing, and how to use social media and earned media to amplify your content.
What you’ll learn:
- The importance of content marketing and key trends
- How business buying decisions are made and the role of content in B2B marketing
- Getting the balance right between owned, paid & earned media
- The importance of customer engagement
- The four stages of customer engagement and how to use them to select media and measure engagement
- Key content publishing channels and best practice tips on how to use them effectively
- Amplifying your content on social media

About the Speaker

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