Practical Insights: A future-fit mobile strategy

Practical Insights: A future-fit mobile strategy

  • Broadcast: Thursday 22 October 2015
  • Allister Frost

Exclusively for you as a member of CIM, in our next Practical Insights webinar Allister Frost, CIM Course Director, will examine the profound changes springing from our rapid evolution from static to mobile computing lives. We explore shifting customer behaviours and share important considerations for marketers wishing to develop a mobile strategy that is fit for the future.

What you'll learn:

  • Mobile living and its effect on buying behaviour
  • Key considerations for effective mobile marketing
  • Emerging mobile technologies and how you can use them
  • The mobile future – what’s next and what could it mean for you

Want to learn more on this topic? Take a look at our one-day Introduction to Mobile Marketing Strategy course, where you'll discover how to integrate mobile into the digital and traditional marketing mix. 

About the Speaker

Allister Frost
Allister Frost Course Director, CIM

Allister has over 20 years of experience in marketing, combining both B2C and B2B marketing leadership roles at Kimberly-Clark and Microsoft with an expert perspective on the changes brought about by technological progress. A Chartered Marketer, he is one of our expert course directors and works with clients around the world delivering keynote talks and workshops on a range of topics including the future of marketing, the secret psychology of inbound marketing and digital business re-organisation. He was voted UK Digital Marketing Personality of the Year in 2013.

Allister Frost Course Director CIM

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