Member Exclusive: The vital role of brands in times of crisis

Member Exclusive: The vital role of brands in times of crisis

  • Broadcast: Tuesday 21 July 2020
  • Paul Hitchens

As businesses begin to open their doors to the public again, thoughts turn to a managed national recovery. Yet what role will brands play in this as consumers ask more questions than ever whilst adapting to changes in their daily life? How many of these changes are permanent or will consumers look to brands to lead us back to normality? Plus, if a brand is only as good as it's people, has enough attention been paid to the employer brand?

It's clear that marketers must take the lead in answering these questions, but how many are truly prepared for it? This member exclusive webinar is for all marketers, brand managers and strategists planning their brand’s future. 

Watch now on demand to discover:

  • What to expect from brands at a times of uncertainty
  • What the role of marketing is during a crisis
  • How marketing may change in the long-term.

If you're interested in watching our exclusive webinars, you can find out more about how to become a member for as little as £13 per month here.

About the Speaker

Paul Hitchens
Paul Hitchens Course Director, CIM

Paul Hitchins MCIM Chartered Marketer is a published Author, CIM Course Director, TEDx Speaker, and Media Contributor with over 30 years creative industry experience. Paul is a highly experienced brand strategist and trainer with a successful track record of developing and managing brands with management teams of household brand names across the EMEA region. He is the Author of three guide books to brand strategy: ‘Create The Perfect Brand’, ‘Successful Brand Management’ and ‘Brand Management – in a week’ published by Hodder and Stoughton. Paul has been interviewed on radio and television discussing brand reputation for BBC Radio and BBC News.                                   

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