Member Exclusive: The psychology of pricing

Member Exclusive: The psychology of pricing

  • Live broadcast: Tuesday 01 December 2020
  • 13:00 GMT
  • Justin Jackson

It's an often-held assumption that lower prices mean more sales and happier customers. However, customers who are not aware of your brand will often make assumptions based on your price point. As price is often an indicator of value, lowering prices may mean lower sales – one of many reasons why it’s important for the marketing function to take back control of price. 

In our next member exclusive webinar, CIM Course Director Justin Jackson will explore the psychology of pricing. Looking at brands who espouse exclusivity, he will reveal the thinking behind their price point, and why charging less could rob their products of their value proposition.

Join us for our webinar and you will learn:

  • The 'traditional' approach to pricing
  • The psychological pricing models driving business growth
  • Why now is the time for marketers to take back control of the pricing strategy.

Register now and tune in on 01 December at 13:00 GMT to explore the psychology of pricing.

About the Speaker

Justin Jackson
Justin Jackson Course Director, CIM

Justin Jackson is an experienced marketer, running his own agency for twenty years. He has worked for clients as diverse as Aston Martin, Channel 4, Honda, London First, Next, P&O, Sony, the Spice Girls, Verisign, and XIX – as well as consulting for and training hundreds of SMEs. He currently teaches at the University of Oxford, the University of Cambridge, and the University of London.

He runs several training sessions for CIM, including the Pricing Strategy and Tactics virtual training course.

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