Key Insights: Want to boost business? Conquer the data

Key Insights: Want to boost business? Conquer the data

  • Broadcast: Sunday 06 September 2015
  • Conor McGovern

Today consumers expect brands to deliver relevant experiences and fulfil their needs at every touch point. To successfully reach consumers, companies must harness data analytics to understand consumers’ intent and develop a strategy to connect with them at the right time and place. Many marketers struggle with properly managing and using the data they collect.

To succeed, marketers must adopt a data-driven culture by breaking down organisational silos and learning to work seamlessly with IT and analytics teams to drive innovation.

Conor McGovern, Managing Director at Accenture Digital, explains how leading organisations are harnessing the power of analytics and marketing economics thinking to drive high performance.

About the Speaker

Conor McGovern
Conor McGovern Managing Director, Accenture Digital

Conor McGovern is Managing Director at Accenture Digital, where he leads the marketing analytics capability globally. He has a passion for helping clients to drive marketing strategy, be more commercially accountable and improve decision-making through analytics.

He holds multiple patents in digital and marketing analytics, and is a regular public commentator. Conor holds a Bachelor’s and Master’s degree in Electrical and Information Engineering from Cambridge University, and is a Trustee for The Marketing Science Institute.

Conor McGovern Managing Director Accenture Digital
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