Key Insights: The 'Age of You'

Key Insights: The 'Age of You'

  • Broadcast: Tuesday 10 March 2015
  • Jez Frampton

To truly earn endorsement from consumers and be declared as ‘their brand’, businesses will have to work much harder to gain their consumers' trust and approval during the forthcoming 'Age of You'.

This webinar, hosted by Interbrand’s Global CEO, Jez Frampton, will review why the future of business is personal. During this brief webinar, Jez will cover the four ages decided by Interbrand that have defined and reshaped business, including:

  • The Age of Identity
  • The Age of Value
  • The Age of Experience
  • The Age of You

About the Speaker

Jez Frampton
Jez Frampton Global Chief Executive Officer, Interbrand

Jez Frampton is the Global Chief Executive Officer at Interbrand. He leads the Interbrand network, shaping strategy and growth for its 40 worldwide offices and enhancing its brand value generating services to a prestigious roster of clients.

Jez was named the global head of Interbrand in early 2006, having previously been the CEO of Interbrand in the United Kingdom. In his fifteen years with Interbrand, Jez has worked alongside clients all across the world, and in virtually every sector, to create and manage brands.

Frequently invited to comment by the BBC, CNN, Fox, CNBC and Bloomberg, on the importance of brands as business assets, Jez has also authored many articles on the subject.  Jez is a member of the Marketing Society, the Chartered Institute of Marketing, the Market Research Society, the Design Business Association and the Institute of Directors.

Prior to Interbrand Jez worked in both the United States and UK for the notable agencies Saatchi & Saatchi and DMB&B.

Jez Frampton Global Chief Executive Officer Interbrand

Key Insights: The 'Age of You'

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