Key Insights: Is brand becoming meaningless?
Webinar

Key Insights: Is brand becoming meaningless?

  • Broadcast: Thursday 20 August 2015
  • Rose Bentley

We live in a world where change is the only constant, where the corporation is becoming distinctly non-corporate, and where it really is all about 'me'.

To survive, business leaders need to get more creative around growth, leadership, vision, culture and the day-to-day interactions with their customers. So what does this mean for 'brand'? Is it the effect of what a business does, or is it the cause? And does it matter?

What you’ll learn:
An expert in her field, Rose examines what's on leaders' minds in this new world and explores the impact their actions could have on the future of marketing. 

About the Speaker

Rose Bentley
Rose Bentley Global Head of Sales and Marketing , Wolff Olins

Beginning her career as a journalist, Rose moved on to have a lucrative career in PR where she spent 20 years as owner and manager – leading global and UK-based programmes across financial services, consumer, B2B and public sector.

As Global Head of Sales and Marketing at Wolff Olins, Rose sources potential partners, builds professional relationships and helps win the work that needs to be done.

Since joining in 2008, she's grown her team globally (across the US and India) and expanded in scope, including content strategy, business development, marcomms and coaching.

Rose Bentley Global Head of Sales and Marketing Wolff Olins
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