Key Insights: Dell's content journey
Webinar

Key Insights: Dell's content journey

  • Broadcast: Friday 19 June 2015
  • Simon Hall

In today’s world of the always-on consumer, accessing multiple kinds of content across multiple devices at any time of the day and night, the traditional product-centric campaign is no longer enough to keep brands preeminent. Marketing requires a shift from pushing products out to creating consistently valuable and relevant content that centres on satisfying the unmet needs of this new breed of shoppers.

Our Key Insights webinar sees Simon Hall, former UK marketing director at Dell, discuss:

  • The changing expectations of customers over time, customer centricity and the requirements on marketing
  • The alignment of sales and marketing around the focus for campaigns
  • What constitutes good content for campaigns
  • Key case studies on the content journey
With over 20 years' experience in the IT and services industry from companies such as Toshiba, Acer, Microsoft and Dell, Simon shares his experience on leading marketing across all customer segments and channels for the full Dell portfolio of products and solutions.

About the Speaker

Simon Hall
Simon Hall Former UK Chief Marketing Officer, Dell

Reporting to the EMEA Marketing Vice President at Dell, Simon was responsible for all UK marketing - leading across customer segments and channels for their full portfolio of products and solutions. Simon has around 20 years' experience in the IT and services industry from companies such as Toshiba, Acer, Microsoft and Dell.

Before joining Dell in 2010, Simon served as EMEA Retail Sales and Marketing Manager for the Entertainment and Devices division at Microsoft. He also spent five years in Italy with Acer as EMEA Business Manager, where he built from scratch and lead to success the Mobile Solutions division, along with five years in Germany at Toshiba Europe as European Marketing Manager.

Simon holds a dual degree in International Business from the University of Sunderland, as well as a BA in International Trade and Business from the University of Mannheim.

Simon Hall Former UK Chief Marketing Officer Dell
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