Key Insights: Brand Travel: Ensuring your global success

Key Insights: Brand Travel: Ensuring your global success

  • Broadcast: Tuesday 21 November 2017
  • Allyson Stewart-Allen

Watch this engaging Key Insights webinar with CIM Fellow Allyson Stewart-Allen, CEO of International Marketing Partners, when she’ll be exploring the good, the bad and the ugly brands that have experienced international fame – and sometimes fortune – in the face of cultural differences. Hear what Starbucks, Tesco, Umbro, M&S and countless others can teach us about overseas brand travel to ensure your geographic expansions will be successful.


About the Speaker

Allyson Stewart-Allen CEO, International Marketing Partners

Allyson Stewart-Allen, is a renowned marketer, advisor, author, speaker and educator whose expertise lay within brand internationalisation. Allyson founded International Marketing Partners in 1991 and has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell.

Allyson is co-author of best-selling book Working with Americans (Prentice Hall), the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.

Allyson is an experienced and frequent commentator lending her insights to broadcast, print and digital media across the globe. Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows including CNBC’s The Business Class and three times for the past two seasons of BBC’s The Apprentice. Other outlets applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

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