Key Insights: Brand strategy for Brexit and beyond
Webinar

Key Insights: Brand strategy for Brexit and beyond

  • Broadcast: Monday 18 March 2019
  • Paul Hitchens

As Britain prepares to exit the EU, how your brand is perceived within the UK and internationally is more important than ever. This webinar is an inspirational and insightful guide to help you plan, build and manage a robust brand for the UK and international markets. You will consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences.

Who is this webinar for?

This webinar is ideal for marketers interested in branding and the effective communication of a brand in the UK and abroad. The attendees to this live event will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises. You will have the opportunity to ask questions at the end of the webinar.

What will I learn?

The necessity for a brand.

  • What is a brand?
  • Why do I need a brand?
  • Brand valuation

Brand creation

  • Brand focus.
  • Brand strategy
  • Brand culture

Brand implementation

  • Brand design
  • Brand identity
  • Brand experience

Brand sustainability

  • Employer Branding
  • Brand standards
  • Brand protection
  • Brand delivery

To find out more about building your export capabilities, visit CIM's dedicated Export Ready Knowledge Hub for small and medium-sized enterprises.


About the Speaker

Paul Hitchens
Paul Hitchens Course Director, CIM

Paul Hitchins MCIM Chartered Marketer is a published Author, CIM Course Director, TEDx Speaker, and Media Contributor with over 30 years creative industry experience. Paul is a highly experienced brand strategist and trainer with a successful track record of developing and managing brands with management teams of household brand names across the EMEA region. He is the Author of three guide books to brand strategy: ‘Create The Perfect Brand’, ‘Successful Brand Management’ and ‘Brand Management – in a week’ published by Hodder and Stoughton. Paul has been interviewed on radio and television discussing brand reputation for BBC Radio and BBC News.                                   

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