Brand Contributor: Using self-service analytics to boost customer targeting, response and ROI
Webinar

Brand Contributor: Using self-service analytics to boost customer targeting, response and ROI

  • Broadcast: Wednesday 06 July 2016
  • Maimoona Block

To attract, retain and build profitable relationships with customers, marketers need to perform key analytics, such as customer acquisition, segmentation and offer responsiveness. Register for this Brand Contributor webinar on Wednesday 06 July 2016 at 14:00 BST with Maimoona Block, Alliance Marketing Manager at Alteryx, Fadi Bassil, EMEA Solutions Engineering and Client Service team at Alteryx, and Bob Middleton, Product Marketing EMEA at Tableau, to see how you can use self-service analytics to boost customer targeting, response and ROI.

This webinar enables you to:

  • Quickly blend all your marketing data – from social media, Salesforce.com, marketing automation systems and more
  • Prepare and shape your data for insights
  • Create data dashboards and visualisations that drive ad hoc data discovery

About the Speakers

Maimoona Block
Maimoona Block Alliance Marketing Manager , Alteryx

Maimoona Block is an Alliance Marketing Manager at Aleryx, focused on joint marketing strategy, planning, and execution with big data and data visualization partners. She has over 10 years of experience in co-marketing partnerships and marketing project management.

Fadi Bassil
Fadi Bassil EMEA Solutions Engineering and Client Service team, Alteryx

Fadi Bassil is part of the Alteryx EMEA Solutions Engineering and Client Service team. Having spent 10 years wrangling and analysing data in customer sentiment and text mining functions, he’s now spending his time showcasing how much more fun this work is with Alteryx.

Bob Middleton
Bob Middleton Product Marketing EMEA, Tableau

Bob is part of the Product Marketing team at Tableau, helping people see and understand their data. After many years of IT marketing, more recently he has become deeply immersed in digital, content and mobile marketing.

 

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