CIM Marketing Podcast - Episode 8: How marketers can harness consumers’ change mindset
Podcast

CIM Marketing Podcast - Episode 8: How marketers can harness consumers’ change mindset

From short-term pain to long-term gain

This podcast will:

  • Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns
  • Examine the phenomenon of seasonality in marketing and consumer behaviour
  • Explore how the marketing industry is giving consumers the tools to live better lives


     

Ben Walker Head of Media LID Business Media
Gemma Butler Marketing Director CIM
James Farmer Head of Brand and Marketing Communications CIM
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