CIM Marketing Podcast - Episode 6: The marketers that stole Christmas
Podcast

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas

How advertising turned Christmas into a cliché – and what to do about it

This podcast will:

  • Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring
  • Ask what agencies are doing to break the formula of samey Christmas ads
  • Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year extolling

     

Ben Walker Head of Media LID Business Media
Gemma Butler Director of Marketing CIM
James Farmer Head of Brand and Marketing Communications CIM
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