CIM Marketing Podcast - Episode 5: Bottling the essence of a brand
Podcast

CIM Marketing Podcast - Episode 5: Bottling the essence of a brand

How brands are bringing experience into people's lives

This podcast will:

  • Look at how great British brands like HMV, Odeon and BT are tapping into human truths
  • Ask how the experiential explosion is helping veteran brands counter the disruptors
  • Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated

     

Ben Walker Head of Media LID Business Media
James Farmer Head of Brand and Marketing Communications CIM
Back to all