CIM Marketing Podcast - Episode 18: Marketing’s good crisis
Podcast

CIM Marketing Podcast - Episode 18: Marketing’s good crisis

Inside Duke University's famous CMO survey

This podcast will:

  • Explore the world-renowned CMO Survey from Duke University
  • Highlight the astounding rise in US marketing budgets during the crisis 
  • Examine marketing’s crucial role in leading businesses through the pandemic


   


Ben Walker Head of Media LID Business Media
Gemma Butler Marketing Director CIM
Christine Moorman Founder and Director The CMO Survey
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