CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope
Podcast

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope

When is it good to be bad?

This podcast will:

  • Explore the concept of anti-marketing and its power in attracting consumers
  • Examine whether negging works as an advertising strategy
  • Identify where shock tactics are effective at changing public behaviour


     

Ben Walker Head of Media LID Business Media
Gemma Butler Marketing Director CIM
Jane Cave Portfolio Director CIM
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