Taking responsibility for consumers' data
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Taking responsibility for consumers' data

Our research shows that more than half of all consumers (57%) do not trust organisations to use their data responsibly – the biggest issue being that their information may be passed onto others without their consent (40%).

However, with big data becoming ever more important for marketers and organisations in terms of driving business growth, competitive advantage and increased customer engagement, how can they ensure are following the correct data marketing practices, and reassure consumers that they respect their personal data?

Here are the key findings from our Whose data is it anyway? report, outlining the main concerns marketers and organisations need to address in order to rebuild consumers' trust about sharing their data. 

Whose data is it anyway?

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