South-East Asia's booming middle class
Infographic

South-East Asia's booming middle class

190 million people in South-East Asia can now be defined as middle class. Their overall economy is booming, and the middle classes are becoming much more sophisticated consumers. This infographic examines the recent market trends and the new attitude of South-East Asia's new middle class. Delving further into what impact this has on investment and growth. 

Catalyst issue two: brand experience

 

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