Brand transparency on social media

Brand transparency on social media

We recently relaunched our Keep Social Honest research which explored the path to positive engagement between consumers and brands online. We found that two of the main barriers when trying to achieve this is transparency and trust.

With the level of engagement on social media increasing, and new social channels coming to the forefront, consumers are being immersed into this digital world more than ever before. Which is why it's crucial for brands to ensure they are transparent and honest online.

Here are the key findings from our Keep Social Honest research. 

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