What the British think of loyalty programmes
Brand Contributor

What the British think of loyalty programmes

A collaboration between YouGov and Mando-Connect

What consumers want from loyalty programmes, who engages most, and the impact that offering a programme has on brands.

Many people want and expect a brand to reward their loyalty. Almost six in ten (59%) GB adults think all brands should offer a loyalty programme, and over three quarters (77%) are subscribed to at least one programme - a figure that rises to 85% among women (vs 70% of men).

What’s more, over seven in ten (72%) think loyalty programmes are a great way for brands and businesses to reward their customers. However, new research shows that no one size fits all. Different people have very different motivations for engaging with loyalty programmes and there are notable variations by industry, by demographic, and by brand.

This paper, a collaboration between international data and analytics group, YouGov, and partnerships and rewards agency Mando-Connect, combines YouGov’s brand tracking and audience segmentation tools with Mando-Connect’s loyalty partnerships expertise to explore:

  • Loyalty motivations, attitudes, behaviours and impacts
  • How they vary by sector and demographic
  • The positive impacts of having a loyalty programme
  • How people claim points and rewards
  • Clear direction for brands on how to get loyalty programmes right

Register below to download the white paper. Please note that YouGov and Mando-Connect may contact you.

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