Marketing to the modern B2B buyer
Today’s modern B2B buyer behaviour is changing, so by the time they contact your business they are already up to 90% of the way through their buying journey – having already thoroughly researched the solution that they need.
As B2B buyers become more and more blind to content and marketing communications (in favour of their own research), how do you ensure the information they do see is timely, relevant and influential to them in their decision making process?
Building on information from the Baseone Buyersphere Report, this fact-filled guide will help you build an in-depth understanding of the modern B2B buyer, including:
- Understanding purchase intentions with buyer personas
- Matching your content strategy with the B2B buyer journey
- Nurturing your leads effectively
- Building a community of brand advocates
Register below to download the guide.
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