Consumer trust in user-generated visual content
70% of respondents in the U.S. and 53% in Europe indicate they would be more likely to buy a product after seeing a positive or relatable consumer-generated image of it online.
Olapic's global consumer report analyses survey results, offering insights such as:
- What, how, and why consumers create, discover, and engage with earned content
- Why UGC is seen as more trustworthy than other kinds of content
- What effect this has on sales and revenue.
Register below to download and learn more.
This is a post from a Brand Contributor (what is this?)
Brand Contributor posts give leading organisations and thinkers the opportunity to connect directly with the CIM community by allowing them to create content – and join in the conversation – on Exchange. Each Brand Contributor post is produced by the publishing organisation, but carefully vetted by CIM to ensure it adds value to debate amongst the marketing community. If you’re interested in joining the debate on Exchange and becoming a Brand Contributor, contact us at email@example.com.