4 stages to better marketing performance
Many marketers lack the time and resources to quantify their returns on marketing spend, leaving them focused solely on marketing execution.
But if you’re unable to understand where your marketing dollars have the greatest impact, it’s difficult to adjust and stay on track for success. Learn how you can turn your marketing plans into real revenue drivers with tips for:
- implementing results-oriented initiatives that align to corporate objectives;
- creating a budget structure and planning according to scenarios;
- getting critical real-time visibility into the “I” in ROI; and
- engaging with other core business and marketing systems.
Register below to download this paper.
This is a post from a Brand Contributor (what is this?)
Brand Contributor posts give leading organisations and thinkers the opportunity to connect directly with the CIM community by allowing them to create content – and join in the conversation – on Exchange. Each Brand Contributor post is produced by the publishing organisation, but carefully vetted by CIM to ensure it adds value to debate amongst the marketing community. If you’re interested in joining the debate on Exchange and becoming a Brand Contributor, contact us at firstname.lastname@example.org.