Practical Insights: The only way is ethics
Webinar

Practical Insights: The only way is ethics

  • Live broadcast: Tuesday 16 January 2018
  • 13:00 GMT
  • Paul Hitchens

Register to part two of this interactive, two-part Practical Insights webinar with Paul Hitchens, CIM course director, where he'll be discussing how businesses can grow their brand responsibly and protect its reputation.

 

What you’ll learn:

  • How to grow brand value from Corporate Social Responsibility
  • Understand how ethical integrity can increase confidence and trust in your brand
  • How to build customer and shareholder engagement with moral advantage

 

Register now to attend the live webinar at the scheduled time.

Don’t worry if you can’t make it on the day, we’ll send you a link to the recording so you can watch as soon as it’s ready. Or you can log in to MyCIM to watch on demand.

We look forward to seeing you there!

About the Speaker

Paul Hitchens Course Director, CIM

Paul Hitchens, Author, Brand Strategist and TEDx Speaker. Paul is a CIM Course Director and presents the Brand Masterclass, Brand Identity and Brand Touchpoints Open Courses. He is the author of two bestselling business books; ‘Brand Management – In a Week’ and ‘Create the Perfect Brand’. Paul is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. He is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.

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