Practical Insights: What you need to know about the rise of customer experience

Practical Insights: What you need to know about the rise of customer experience

  • Broadcast: Monday 26 June 2017
  • Ian Golding

Watch this Practical Insights webinar with Ian Golding, CIM Course Director. He will share his perspective on how the changing face of marketing is being influenced by the rise of Customer Experience and what businesses need to do to transform.

What you’ll learn:

  • The latest customer experience trends from across the globe
  • The role of customer experience within the organisation and how marketers can lead the transformation
  • How best to implement structure and rigour to manage the customer experience in your business
  • The skills and competencies required within a business to become sustainably customer centric


About the Speaker

Ian Golding
Ian Golding Course Director, CIM

A highly influential freelance Customer Experience consultant, Ian advises leading companies on Customer Experience strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked across multiple industries including retail, financial services, logistics, telecoms and pharmaceuticals and has deployed Customer Experience tools and methodologies all over the world. An internationally renowned speaker and blogger on the subject of customer experience (, Ian also served on the inaugural board of Directors of the CXPA (Customer Experience Professionals Association).

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