Practical Insights: How to manage your brand's reputation

Practical Insights: How to manage your brand's reputation

  • Broadcast: Thursday 05 May 2016
  • Paul Hitchens

The benefits and value of a healthy brand reputation are clear. A strong brand reputation will help you to engage better staff, win valuable contracts, attract quality suppliers and earn customer loyalty.

Listen to this webinar to learn:

  • Which indicators reveal how vulnerable a brand’s reputation is
  • Measures a brand can take to minimise the risks of damaging their reputation
  • How to measure external perception
  • What a brand can do when something goes wrong

About the Speaker

Paul Hitchens
Paul Hitchens Course Director , CIM

Paul Hitchens is the author of two branding books: Successful Brand Management – In A Week and Create the Perfect Brand. He is an award-winning creative with over 25 years' experience in the creative industries, working in advertising, branding, design and marketing. Paul is an industry commentator, and has appeared on TV and radio, including the BBC, ITV and Channel5 News.

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