Key Insights: Marketing for good: Think of consumers as friends
Webinar

Key Insights: Marketing for good: Think of consumers as friends

  • Broadcast: Tuesday 31 July 2018
  • Alistair Green

Many marketers want to use marketing as a force for good but sometimes it's not as easy as it sounds. In this webinar Alistair takes us through his proposition to shift from marketing to meet business targets to marketing that is good for the consumer. He evolves a current marketing model to fit modern age and ends by discussing how he helped UK fashion retailer, River Island with their award-winning #labelsareforclothes campaign.

What you'll learn:

  • simple steps to shift how your organisation markets
  • how marketing in this way can benefit business
  • tips that you can apply to your own campaigns

We look forward to seeing you at upcoming webinars.

About the Speaker

Alistair Green Chief Strategy Officer, Studio Blvd.
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