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Interview: Setting standards with Guy Parker

Irresponsible advertising makes for bad reputations, but marketers have access to a professional resource that can help them create ads that are legal, decent, honest and truthful.

We caught up with Guy Parker, CEO of the Advertising Standards Authority (ASA), to discuss the need for professionalism and training in the field of responsibility regarding legislation, standards, and good and bad practice across the industry.

In this exclusive interview, you’ll discover why pricing is a key area of concern, what the rules are when advertising to children, and what help is available to ensure you get it right.

See what he had to say…

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