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Interbrand: Growing brands and businesses

To truly earn endorsement from consumers and be declared as ‘their brand’, businesses will have to work much harder to gain their consumers' trust and approval during the forthcoming 'Age of You'. 

At CIM's Brand Heath Summit, Jez Frampton, Global CEO of Interbrand Group, delves deeper into the importance of what brand should mean to an organisation, and how to integrate this understanding into your business strategy. Focusing more on today's 'Age of Experience' which sees a shift of power to the customer. 

 

Jez Frampton Global Chief Executive Officer Interbrand
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