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Digital Summit 2014 - Stewart Easterbook

Stewart Easterbrook

Getting ‘great’ at digital is, quite simply, not good enough. Customers, clients and consumers rarely distinguish between channels when interacting with businesses, yet most marketing plans and teams are organised around media and tools, rather than the customer experience.

As a consequence, what we might consider effective investments in digital alone are insufficient (or not as effective as we might have thought) when viewed in isolation.

In June 2014, Stewart Easterbrook, then Executive Director for Performance and Digital Development at Starcom MediaVest Group Europe, shared how marketers could find big ideas and connect the dots across different channels and media to drive efficiency and effectiveness.

Digital Summit 2015

Stewart Easterbrook Strategic Advisor Wooshii
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