The value of awards for today's marketer
Editorial

The value of awards for today's marketer

Do businesses need to enter awards? What are the benefits to individuals? Here are five reasons why entering awards should still be a priority for today’s marketing teams.

With the marketing industry becoming increasingly competitive, awards are a tangible way to demonstrate value and gain recognition for your marketing efforts. 

  1. Gain recognition and raise your profile

With a global network of over 30,000 members, and over 190,000 followers on social media, CIM’s Marketing Excellence Awards gives you a prestigious platform to raise your profile and get crucial recognition for the hard work of you and your wider marketing team. With previous winners including B&Q, Legal & General and PwC, establish yourself among the best marketers in the field.

  1. Build relationships and network

Awards ceremonies are a great place to build relationships with clients, stakeholders, suppliers or business partners. They are also an opportunity to network with other like-minded people from across the industry, assess potential business opportunities and forge new relationships or partnerships. Last year’s CIM Marketing Excellence Awards finalists included Facebook, Allianz, ODEON and NatWest.

  1. Know the market and benchmark your skills

Entering awards can be a great way to catch up with the latest developments in the market, as well as an opportunity to benchmark your own work against others in your sector. Entering CIM’s Marketing Excellence Awards 2018 will see your work judged by some of the finest minds in the industry, including marketing leaders from Marks & Spencer, the Financial Times, Panasonic and Rolls Royce.

  1. Reward and pull in new talent

Everyone wants to know that the work they’re doing is making a difference in the sector. Winning an award can give employees the recognition that they deserve and showcases the hard work of your marketing team. Moreover, winning awards not only motivates the employees who worked on the project, but can also go a long way in attracting new employees to the organisation.

  1. Demonstrate the value of marketing

Proving ROI is a challenge for marketers across the industry, and gaining recognition for the contribution of the marketing department internally is crucial for getting a seat at the top table. Winning an award can go a long way to showing your colleagues that the organisation is outperforming its competitors, as a direct result of marketing. Externally, an award win can also help to drive new business and boost your reputation within the industry.

So, what are you waiting for? Regardless of size, sector or industry, any organisation within the UK, as well as individuals, teams and agencies can enter the CIM Marketing Excellence Awards. Entries close on 30 November, so find out more about how you can gain recognition for your hard work in five easy steps, here.  

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