Creative Industries Council (CIC) report: “What MPs think about the UK creative industries”
Editorial

Creative Industries Council (CIC) report: “What MPs think about the UK creative industries”

More than 90% of MPs in a new survey believe the UK creative industries are vitally important to the future of the UK’s economy, job creation and positive perceptions of Brand Britain.

The poll by Dods Research for the industry members of the Creative Industries Council (CIC) also found that MPs’ support to prioritise the creative industries on their own political parties’ agendas has increased since similar polls were conducted in 2014 and 2015.

In the latest research, 75% of MPs agreed that creative industries should be high on their party’s agenda, up from 61% in 2014.

There was also widespread agreement about the importance of the creative industries to the future growth of the UK’s main cities. This growth contribution was deemed to be most important in London (95% of MPs), Edinburgh (94%), Manchester (93%) and Liverpool (90%).

However, MPs were divided over the impact of Brexit on the creative industries, with 45% of respondents believing Brexit would involve a positive impact and 46% anticipating a negative one. Only 9% believed Brexit would have involve no change for the creative industries.

Chris Daly, CEO of The Chartered Institute of Marketing, said: “It’s not surprising that a larger proportion of MPs now recognise the importance of the creative industry to a thriving post-Brexit Britain. The financial services industry has contracted around 10 per cent since the referendum and it has been up to other sectors, particularly marketing, to maintain overall growth.

“As one of the strongest performing parts of the creative industries, marketing is going to be crucial after Brexit, especially given its importance as businesses seek to break into new markets and the sector is challenged to boost its own exports.

“It is encouraging that the majority of MPs (79%) recognise the need for upskilling within the industry, and this must extend beyond agencies into the marketing teams of British businesses if we’re to secure new trade deals with new markets.”

CIM

Creative Industries Council (CIC) report: “What MPs think about the UK creative industries”

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