Special Report: Marketing sustainability
Catalyst

Special Report: Marketing sustainability

Exclusive to CIM members, our Special Report on ‘Marketing sustainability’ explores where the concept is going over the next ten years – and how to integrate sustainability at the heart of your business and brand strategy.

With practical ideas, case studies and future predictions from a panel of industry leaders, academics and thinkers, including Rich Miles, 3M’s chief sustainability officer; Jonathan Horrell, sustainability director for Mondelez; and Professor Ioannis Ioannou, a leading sustainability scholar at London Business School, this Special Report provides guidance on identifying and executing a successful and ‘sustainable’ sustainability programme.

Whether you’d like to learn more about its benefits to brand reputation and customer loyalty, the importance of getting senior buy-in, or the type of ROI metrics you should consider, ‘Marketing sustainability’ is filled with expert insights on how sustainability will define the successful businesses of the future – and inform everything that their marketers do.

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